When is it Time to Reinvent your Brand?
On this episode of The Family Business Voice, Melinda Rossiter, Business Development Manager and fourth-generation family business member, talks to Ramia about Rossi Boots’ transformation and newfound flexibility after 110 years in boot making. – In the past, Rossi Boots relied solely on its products – marketing wasn’t a priority. By the time the fourth […]
July 16, 2019
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