Social media personality and professional boxer Jake Paul is establishing his own family office, joining a growing group of wealthy entrepreneurs using private investment firms to manage their expanding wealth, businesses and long-term financial planning.
At just 29 years old, Paul is far younger than the typical family office founder. He plans to base the operation at Old Parkland in Dallas, a well-known hub for family offices and private investors. Although he currently lives in Puerto Rico, Paul said he was attracted to Dallas because of its active investment community and growing interest in sectors such as artificial intelligence, robotics and defence technology.
Family offices are private organisations that help wealthy families oversee investments, tax planning, governance, estate planning and other financial and personal affairs. Beyond preserving wealth, many also play an increasingly important role in venture capital and private markets.
Paul said the decision came as his business interests expanded across multiple industries. His portfolio now includes venture capital firm Anti Fund, sports betting company Betr Picks, fragrance brand W, boxing promotions business Most Valuable Promotions and anti-bullying charity Boxing Bullies. He also recently acquired a 6,000-acre ranch in Georgia.
To lead the new operation, Paul has appointed Laura Brady, a former Wall Street executive who recently relocated to Dallas. She will oversee the Paul Family Office and help coordinate his investments, companies and advisers under one structure.
According to Paul, the family office is designed to improve efficiency by centralising decision-making, reducing unnecessary costs and creating clearer accountability across his growing portfolio.
While many family offices focus primarily on preserving wealth, Paul intends for his to take a more hands-on approach. He wants it to serve not only as an investment vehicle but also as a platform for launching and operating new businesses.
He believes advances in artificial intelligence will allow smaller teams to build companies more quickly, making brand-building, marketing and audience engagement increasingly valuable. Paul sees those areas as key strengths that can help support future ventures.
The family office will also help him manage the demands that come with balancing a public career in boxing and entertainment alongside multiple businesses. Paul said having a dedicated team will allow him to focus on the most important opportunities while spending more time with his fiancée and, eventually, his future family.
Looking ahead, he views the family office as more than a wealth management structure. Instead, he sees it as a long-term organisation built to support future generations, combining institutional governance with an entrepreneurial mindset to create a lasting family legacy.
