Prime Capital Financial has officially entered the family office sector with its latest acquisition in Texas.
On Monday, the Overland Park, Kansas-based registered investment advisor (RIA) announced the acquisition of SineCera Capital, an Austin-based wealth management and family office firm. The deal paves the way for the launch of Prime Capital Family Office, strengthening the firm’s presence in the ultra-high-net-worth (UHNW) advisory space. With RIAs increasingly expanding beyond traditional wealth management, Prime Capital’s move positions it to compete with private banks and established multi-family offices.
Founded in 2019 by Kevin Kaylakie, SineCera Capital manages approximately $1.55 billion in client assets. The firm specializes in alternative investments and comprehensive family office services, including estate planning, complex financial reporting, bill payment, and banking management. Kaylakie will now take on the role of President of Prime Capital Family Office.
“This partnership allows us to extend our reach and refine the tailored services we offer, all while maintaining the discretion and high-touch approach our clients expect,” Kaylakie said in a statement.
This acquisition marks another strategic milestone for Prime Capital Financial, which manages around $30 billion in assets. The firm has been actively expanding, having acquired Sugarloaf Wealth Management last month and appointed Jania Stout as National Retirement Practice Leader in November.
RIAs Increasingly Target UHNW Families
Prime Capital Financial’s latest move reflects a broader trend among RIAs looking to serve ultra-affluent families—an area traditionally dominated by private banks and single-family offices. Multi-family office models have gained momentum as demand rises for customized wealth management and financial oversight solutions.
According to Capgemini’s 2023 World Wealth Report, individuals with at least $30 million in assets collectively control nearly $30 trillion in global wealth, with North America accounting for $7.75 trillion.
“SineCera is a key component of our expansion in the family office space,” said Glenn Spencer, CEO of Prime Capital Financial. “Their deep expertise in UHNW advisory and commitment to personalized service align perfectly with our vision.”
By acquiring SineCera Capital, Prime Capital Financial is solidifying its foothold in the ultra-affluent wealth management market, further diversifying its services to meet the evolving needs of UHNW clients.
