This post originally appeared on The Family Business Voice.
We sat down with Azza Fahmy, Fatma Ghali and Amina Ghali to discuss family business dynamics, the erosion of artisanal skills and how relating craftsmanship to millennials may hinge on environmental sustainability.
– Craftsmanship is in crisis – not just in Egypt but around the world.
– Mass-produced goods threaten artisanal makers, but there is a growing movement that again sees the significance of handmade.
– Making craftsmanship relevant to the next generation may hinge on its environmental benefits, for example, handmade products’ reusability.