On this episode of The Family Business Voice, Mark Wagner talks to Ramia about how family businesses can use customer service to compete with retail giants.
- Mark Wagner, 6th generation family business member, joined Wagner Quality Shoes right after graduating from college because he knew his satisfaction depended on it.
- Wagner Quality Shoes relies on its strength, superlative customer service, to maintain its market share despite the digital retail revolution.
- Customers come to Wagner Quality Shoes because they want the specialised service that only Wagner can offer.
This post originally appeared on The Family Business Voice.