Family offices are continuing to make major investments across the United States, buying into everything from crypto businesses to consumer food brands, even as some market participants pull back due to geopolitical tension and economic uncertainty.
Recent examples include Indian billionaire Azim Premji’s family office taking a stake in a Silicon Valley networking start-up, while Uday Kotak’s private wealth firm acquired a snack company near Chicago. Separately, YZi Labs, which manages assets for Binance co-founder Changpeng Zhao, announced an investment in crypto custody firm BitGo as part of its US initial public offering.
These deals highlight how family offices operate differently from traditional investors. With access to significant private capital and no pressure to deliver short-term returns, they can maintain a long-term focus and invest through market narratives such as the recent “Sell America” sentiment. Rising tensions between the US and Europe, including disputes involving Greenland, have fuelled debate about US economic dominance and encouraged some global funds to reduce exposure to US assets.
Family office advisers note that these investors are designed to think in decades rather than quarters. Their continued activity reflects confidence in long-term value rather than ignoring current risks.
Collectively, Zhao, Kotak and Premji are worth around $91 billion, with much of their wealth held outside the US. Zhao’s firm manages over $10 billion and described BitGo as a key long-term player in the future of Web3. Kotak, meanwhile, emphasised his preference for “permanent capital” over the typical 10-year horizon used by private equity funds.
Premji Invest has also built a substantial US portfolio, with more than three dozen investments and offices in both Silicon Valley and Bangalore, underlining the enduring role of the US as a global destination for diversification.
Data supports this trend. A 2025 Citigroup survey found that more than half of family office portfolios are allocated to North America, far exceeding their exposure to Europe. Still, prominent investors such as Ray Dalio have pointed to a broader movement toward diversifying away from the US.
