Category: Family Offices

Family Office News

Family Offices

Family offices stepping up PR and marketing efforts, says new study

A new study by BackBay Communications has found that while family offices remain more discreet in their public-facing activities than traditional asset management firms, many leading family offices have begun to leverage marketing and public relations to create differentiation and build awareness in support of their investment and impact objectives.

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Business

COVID-19 aftermath: Funding divide among Indian startups makes survival difficult; while some bag millions, others struggle

There are two extreme situations being noticed currently with regards to funding in the startup sector. While on the one hand, a handful of startups have raised millions from established and reputed names from the corporate world in the time of COVID-19, on the other hand, more than 40 percent of Indian startups and SMEs have run out of cash.

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