The merger between Summit Wealth Group and Premier Private Wealth reflects a broader trend among RIAs moving beyond portfolio management to retain ultra-wealthy clients after liquidity events. As wealth becomes more complex, firms are expanding into areas traditionally associated with family offices to stay relevant as client needs evolve.
Following the merger, the combined firm, with roughly $3 billion in assets under management, is launching a dedicated family office services arm. The offering will cover investment oversight alongside estate planning, tax strategy, governance, philanthropy, legacy planning, and next-generation education, targeting families with $25 million or more in assets. A central team based in Nashville will support offices nationwide, helping advisers deepen their capabilities in serving multi-generational families.
Leadership at the firm points to a growing recognition that financial capital alone is not enough. As families experience liquidity events, their priorities often shift toward governance, values, and preparing the next generation. The expansion into family office services was driven in part by a desire to avoid losing clients whose needs had outgrown traditional advisory models, and by the belief that advisers must engage with the human and social dimensions of wealth, not just its creation.
From the client perspective, the value lies in advisers who understand family dynamics, values, and long-term aspirations. Education across generations emerged as a central concern, particularly helping heirs live purposeful lives, remain grounded, and steward wealth without entitlement.
