As the global wealth landscape undergoes a major shift with significant intergenerational transfers, family offices are increasingly looking beyond borders for opportunities.
In the Asia-Pacific region alone, a staggering US$5.8 trillion is projected to transition between generations of UHNW and HNW families by 2030, according to McKinsey. Singapore, in particular, has solidified its status as a strategic hub for managing this transition, with more ultra-wealthy families establishing family offices in the city-state.
“The expectations of family offices are evolving rapidly,” notes Evonne Tan, Head of Barclays Private Bank in Singapore. Today’s families are adopting a global lens—seeking investment solutions that span generations and jurisdictions.
There’s also a marked shift towards a more structured and professional approach to managing investments. Families now expect their managers to go beyond performance metrics and clearly articulate investment philosophies, risk frameworks, and strategies.
Another growing priority is sustainability. “More families are integrating ESG principles and impact strategies into their portfolios,” says Tan. “They’re not just looking for products—they want actionable insights on how to align their investments with their long-term sustainability goals.”
Ken Sze, Head of Investments Asia at Barclays Private Bank, adds, “Our goal is to be a lasting partner—not just for clients today, but for their families and future generations.”
Tan concludes, “By combining global expertise, transparent pricing, and tailored advice, Barclays is positioned to meet the sophisticated needs of family offices worldwide.”
