Evoke Advisors, a $25.3 billion RIA specializing in ultra-high-net-worth clients, is acquiring Crescent Bay Advisors, a California-based multi-family office.
This acquisition strengthens Evoke’s family office service offerings and consolidates operations in Los Angeles, with additional offices in Orange County, CA, and West Palm Beach, FL.
David Hou, Evoke’s co-founder and managing partner, emphasized that Crescent Bay’s expertise aligns well with Evoke’s mission to meet clients’ diverse financial needs and support family legacies.
Crescent Bay’s founder, Larry Abrahams, who launched the firm in 2009, will join Evoke as a managing partner. In 2022, Crescent Bay received a minority investment from Merchant Investment Management, aimed at expanding their family office services.
Merchant’s co-founder, Tim Bello, has plans to scale investments and potentially take the firm public in the coming years.
