Julius Baer, private banking firm has appointed a head of family office services and wealth planning for Singapore. According to a statement from November, the firm has chosen Kevin Tay for the new role.
Tay is based in Singapore and reports to Eleanor Yuen, APAC head of investment finance and wealth planning, as well as Jason Moo, who is the head of Southeast Asia private banking, and Singapore branch manager.
He will be responsible for leading Julius Baer’s wealth planning team in Singapore, and will provide the best wealth planning services to their clients through this newly created role. Apart from overseeing the family office, he will also offer innovative and unique solutions to their clients.
“I am very pleased that Kevin has decided to return home to Julius Baer where he had set up and built the wealth planning department in Singapore. I am confident that under his leadership, the team will continue to create a differentiated wealth planning experience for our clients,” said Eleanor Yuen.
Before this role, Tay was a senior partner and the head of Asia at the Sequent Group, which was an independent planning firm, which was also a part of Rothschild & Co. until 2019.
Prior to his previous role, he worked with Julius Baer for 14 years as the head of investment finance and wealth planning for Southeast Asia. He has also worked for HSBC Trustee (Singapore), and BNP Parkas Private Bank.
“Kevin’s appointment showcases the importance of family offices to the Bank and our focus on family offices as a separate and unique client segment. With his experience in structuring and advising family offices and his familiarity with the Bank and its products, I believe that Kevin is best placed to engage relevant stakeholders to develop an exclusive and targetted offering for family offices,” said Jason Moo.
