With the whole world seemingly consumed by the current crisis, it may be difficult to see further than the basic actions needed to ensure business continuity - and that is understandable. However, now more than ever before, companies should look beyond that and consider how to use the current global turmoil to find new relevance for businesses, not only during uncertain times, but to prepare for the future.
There have been countless responses from companies changing their practices resulting not only in support for those in need right now, but also positive knock-on effects on the environment as a whole.
These efforts may raise the question amongst the next generation as to why other global challenges and issues can't see the same type of attention and focus. Could this perhaps be the start of a greater turning-point in history, where greater accountability will be demanded from people, businesses, governments? Quite possibly. Which is why now is the time for businesses to be expanding their horizons and start planning for the years to come.
Most businesses have a singular focus or at least concentration within a specific industry. The knock-on effects of the coronavirus, like lockdowns, reduced manufacturing capacity and changes in demand are causing many to reexamine their focus and determine whether operations could be expanded or repurposed to assist in, or at least adjust to the crisis and its aftermath.
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