What Does it Mean to Innovate the Yoga Mat?

On this episode of The Family Business Voice, Dennis Ingui talks with Ramia about running a successful yoga business and what it means to innovate the mat.

This post originally appeared on The Family Business Voice.

On this episode of The Family Business Voice, Dennis Ingui from Aurorae talks with Ramia about running a successful yoga business, the compatibility of yoga and entrepreneurship and what it means to innovate the mat.

– Dennis read reviews on Amazon and eBay to see what wasn’t working in the yoga industry and then innovated a product to meet consumer requirements based on these reviews.

– Now, 18 years later, online sales account for the bulk of Aurorae’s business in part because of Dennis’s ongoing attention to the needs of his customers.

– Innovation is an endless process and Aurorae’s catalogue reflects the continuous product improvement that translates to sustainability.

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