This post originally appeared on The Family Business Voice.
On this episode of The Family Business Voice, Anders Sörman-Nilsson talks to Ramia about digitisation, omnichannel marketing and technology vs. tradition.
– Anders Sörman-Nilsson argues we’re living in a data scientific world. We can’t rely solely on culture, intuition or tradition.
– Customer service will become predictive, intuitive and integrated seamlessly with technology.
– Customers want a seamless brand experience across all platforms.